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Natural Down Explained

What is Down? Down is the inner most clusters of natural fibers that lie beneath the feathers of a duck. Down does not have central rib. It is a three dimensional structure that has millions of intertwined filaments that trap air. The trapped air provides the warmth and fluffiness that is unmatched by any synthetic fiber. Nature has taken centuries to evolve a natural fiber that is lightweight yet insulating and soft.   Why is down superior than synthetic fibers? An ounce of down weighs half as much as an ounce of synthetic fiber but has three times more warmth than an ounce of synthetic fiber. Synthetics tend to coagulate and form clumps while Down retains its natural fluffiness. It...

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What is Egyptian Cotton?

We’ve got a lot of questions about Egyptian cotton and its benefits. We’ll answer these questions in today’s article: What is Egyptian cotton? Egyptian cotton comes from a small bushy cotton plant whose scientific name is “Gossypium barbadense”. This plant thrives in hot and humid conditions that are prevalent in delta areas of Nile river in Egypt. The Gossypium barbadense  plant has been used in Egypt to draw soft and luxurious cotton since the medieval ages and hence the name “Egyptian Cotton”. What’s special about Egyptian cotton? Egyptian cotton produces long fibers. These long fibers are then joined together to create a  thread that has fewer joints than other cotton species  that produce shorter fibers. Few joints mean stronger, smoother...

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Whats the ideal thread count for luxury bed sheets?

The thread count façade Connoisseurs of luxury linens and lesser-informed shoppers (like me) often go out and buy the highest thread count sheets. We pay a fortune for 900-thread count or an outlandish 1200 thread count sheets. After all, the higher the thread count, the better the linens, right? Sorry fellow shoppers, unfortunately we have been duped. The 900-thread count bed sheet is actually a 300-thread count sheet made from poor quality multi-ply yarn. By now your wondering, what a multi-ply yarn is or how the thread count is inflated,Let me explain by starting with a few basic concepts: What is thread count? Thread count is the number of threads woven into a square inch of fabric.Therefore, if a sheet...

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“100% Cotton” – Bedding industry’s dirty little secret

At a popular branded store, we asked the sales girl to show us their best selling bed sheets.  The sales girl showed a queen bed sheet (MRP ₹5000) and said that those were their best selling sheets and that the sheets were 100% cotton. The sheets though felt like sandpaper. We wondered what 100% cotton really meant. This experience laid the seed of Apluslinen. Since, then we have spent hours researching what “100% cotton” meant. The truth is that “100% cotton” is generally a red herring, a marketing gimmick to inflate prices of poor quality sheets. Surprised? That’s ok, nobody taught us to dig deeper into the “100% Cotton” tag. Let’s dive deeper into what “100% cotton” means. Cotton is classified into...

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Buy Luxury, just don't overpay!

  As per research published by US National Institute of Health, Humans spend about one-third (33%) of their lives in Bed either sleeping or attempting to sleep. We can live much better quality lives if we improve the experience of sleeping. Our bed comprises of bed sheet, pillow, comforter and mattress. The obvious answer to improve our sleep experience is going out and buying the best available bedding. Unfortunately, the answer is never that simple. Luxury bedding in India is so over-priced that most of us will lose the desire to invest in Luxury bedding although it would be a great investment. After all, what can be worth more than sound comfortable sleep? At Apluslinen, we’ve solved this problem by...

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